Technologies
surrounding face detection and recognition are advancing by the minute and
cutting-edge integrations are surfacing, ever-increasingly, in consumer
markets. Although face recognition technology had been for the longest time typecast
for use in security and surveillance, its application in other sectors is
progressively being studied, such as in gauging specific metrics, which
companies can use to predict and influence consumer behavior, thus helping them
accelerate revenue growth.
Biometrics
or the automated recognition of an individual based on biological, or more
specifically, physiological and anatomical characteristics helps face detection
technologies identify and in turn, authenticate the identity of individuals
based on images captured by a camera. Nowadays, the technology behind face recognition applications and
systems use complex calculations to be able to compare the images they capture
by means of compound specifications like the distance between the eyes,
eyebrows, cheekbones, and other measurable characteristics.
Higher
and stronger computing power also means more complex abilities for face
recognition technologies. Megapixel cameras for instance, allow for capturing
sharper images, which enable more accurate face detection. Face recognition
accuracy is further enhanced by more reliable and robust algorithms, which now
fuel face recognition software solutions and systems.
These
breakthroughs in face detection are expanding applications for the technology
way beyond its use in the security industry. In addition to identification and
surveillance applications in police and military facilities, airports, and the
like, more civic uses for the technology are emerging such as demographic
analysis applications, which helps determine the total number of people in a
crowd. More advanced applications even have an ability to tell apart sex,
recognize age, and detect mood. Development of face detection applications are
increasing in more fields, from strengthening access, security, and criminal
identification technologies to enabling identity verification for payments,
predicting consumer behavior for advertising, and even more ingenious
applications in healthcare.
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